Priscilla Ojo Mkambala Becomes itel’s New Face of Youth-Centric Tech

itel, one of Africa’s top customer-focused smartphone and smart accessory brands, has officially welcomed Priscilla Ojo Mkambala as its new Key Opinion Leader (KOL), reinforcing its connection with the Gen Z and millennial audience.

The announcement follows a signing ceremony held on April 24, 2025, where Priscilla, a popular lifestyle influencer known for her creativity and authentic voice, joined the itel family. Her fresh appeal, digital influence, and alignment with youthful energy make her an ideal ambassador for the brand’s mission of delivering stylish yet affordable technology.

According to itel’s management, the collaboration is a strategic move to deepen engagement with younger consumers through campaigns that reflect their interests and aspirations. Priscilla will play a central role in upcoming itel product launches, digital campaigns, and brand storytelling across Nigeria and beyond.

Expressing her excitement, Priscilla said:
“itel has always been a brand that resonates with the everyday person, offering amazing products that fit into our daily lives. I’m super excited to be part of this journey and can’t wait to create magic together!”

The partnership signals a bold new chapter for itel, with future campaigns expected to be more engaging, relatable, and in tune with the tech-savvy lifestyles of today’s youth.