Infinix, a tech brand renowned for its appeal to young audiences, has officially named African music sensation Ayra Starr as the face of its HOT Series.
The announcement on Thursday underscores Infinix’s commitment to connecting with vibrant, creative minds, reinforcing its reputation for cutting-edge technology that resonates with the bold spirit of its young consumers—values closely mirrored by Ayra Starr’s fearless approach to music and style.
Oluwayemisi Ode, PR and Communications Manager at Infinix Nigeria, expressed the brand’s excitement, saying, “We are thrilled to welcome Ayra Starr to the Infinix family.
The HOT Series is all about creativity, boldness, and innovation—qualities that Ayra truly embodies. She’s an inspiring figure for young people, especially Gen Z, and we’re confident this partnership will encourage our audience to celebrate individuality and break boundaries.”
Ayra Starr, known for her chart-topping albums 19 & Dangerous and The Year I Turned 21, has become a powerful voice in music and a fashion icon whose style resonates deeply with Gen Z. Her journey from breakout hit “Away” to her ongoing influence aligns seamlessly with the ethos of the Infinix HOT Series.
Infinix’s HOT 50, the latest release in the HOT Series, is already generating buzz with its ultra-slim 3D-curved design, 6.78-inch AMOLED display, 120Hz refresh rate, and AI-powered features for stunning photo and video quality. With Ayra Starr as its ambassador, the HOT 50 is poised to make a strong impact among young consumers.
Ayra Starr shared her enthusiasm about the collaboration, stating, “I’m super hyped to be the face of the Infinix HOT Series. Infinix connects with young people, and I love how it encourages boldness and creativity. This is just the beginning—I can’t wait for everyone to see what’s next!”
The partnership with Ayra Starr strengthens Infinix’s connection to its youthful, trendsetting audience, with both the artist and the brand set to inspire a new wave of creativity and innovation.
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