Nigeria’s largest virtual cinema platform, Circuits, has launched a free-to-view digital distribution solution aimed at making African content more accessible and affordable to a wider audience.
The Chief Operating Officer of Circuits, Mrs. Imade Bibowei-Osuobeni, disclosed this in a statement made available to the News Agency of Nigeria (NAN) on Tuesday in Abuja.
According to her, the new feature allows users to rent curated bundles of content for either seven or 21 days, offering viewers flexible and cost-effective options.
“The move was to increase affordability and access that allows users to rent curated bundles of content for either seven or 21 days,” she said.
Bibowei-Osuobeni explained that Circuits originally built its reputation by showcasing top-quality films from leading Nollywood filmmakers, which helped establish credibility for the platform early on.
“Since its launch, films in this category have been made free to view. FlexiWatch is our response to how African audiences want to consume content,” she stated.
She added that the feature is already resonating with users who crave more control over their viewing preferences.
“It gives people flexibility, affordability, and access to some of the best content from across the continent,” she said.
Bibowei-Osuobeni emphasized that Circuits is not just a streaming platform but a key player in Africa’s creative economy.
“Beyond its viewing model, Circuits is contributing to the growth of Africa’s creative economy. It is creating employment in areas such as content creation, social media management and marketing, among others,” she said.
“For many creators, Circuits offers a more sustainable and empowering approach to digital distribution,” she added.
She noted that rather than competing with existing services, Circuits aims to complement both local and international platforms with a model designed to reflect African realities.
“The platform does not seek to replace existing services. Instead, it complements both local and global platforms by offering a solution that is uniquely aligned with African realities.
“Circuits supports creators with a secure and adaptable system while working collaboratively across the digital content ecosystem,” she explained.
Bibowei-Osuobeni highlighted Circuits’ reputation for multilayered content protection and its availability across web, mobile apps, and smart TVs.
“Celebrated for its multilayered content protection approach, Circuits is available via web, mobile apps, and smart TVs, connecting African stories to a global audience with ease,” she said.
The platform, she added, is helping to shape a future in which African films, series, documentaries, and comedy shows thrive and reach audiences beyond the continent.
“With thousands of users across the world and on track to hit its first million, Circuits is more than a platform. It is a growing cultural infrastructure designed to celebrate African creativity, support digital inclusion, and take African stories to the world,” she said.
Fondly referred to by users as Circuits TV, the platform hosts a rich array of African content and has demonstrated the capacity to deliver large-scale live entertainment globally.
“The event reached thousands of viewers in real time and demonstrated Circuits’ capacity to deliver large-scale live entertainment globally,” she said, referencing a recent milestone.
Since its late 2024 launch, Circuits has steadily grown in popularity, earning trust through affordable pricing and secure access to premium content.
“Viewers pay only for what they watch, with no monthly subscriptions or financial inconveniences and can purchase a movie ticket for as low as N1,000, far cheaper than what they would have paid in a traditional cinema,” Bibowei-Osuobeni said.
She further revealed that Circuits has expanded its content catalogue across English-speaking African countries, and recently broke into Francophone markets, including Senegal and Côte d’Ivoire, with the premiere of the award-winning film Souleyman’s Story.
